How Clean is Clean?

This is where we take our jobs very seriously. We don't want to be just another marketplace for products that have fancy marketing or clean-looking names & labels. Rather, we want to be the cleanest marketplace in existence. If you buy it here you are guaranteed the product is free of harmful ingredients.

Evaluated & rated by

EWG

EWG, environmental working group, is a highly regarded non-profit that exists to put public health and safety at the forefront. They research, evaluate products, and advocate for policy change. Whenever possible we defer to EWGs teams of scientists who have evaluated 100s of 1000s of ingredients and their inclusion or exclusion in the products, food, water, and the environment that impact our daily life. We prioritize products with full EWG verification, their highest rating you can read more about that here. For personal products, we will include products with green ratings of 1 or 2 in the skin deep database of over 97,600 products. For household products, we will include green ratings of A or B in the healthy cleaning database of over 2,500 products which means they deem them safe. Anything categorized in orange or red is questionable and questionable is not good enough for us!

Evaluated by

Free Living Co

In some cases, products haven't been reviewed by the EWG yet, if they are small producers. In this case we will evaluate the products. First, we know the owners and founders & fully understand the intention behind the product, in many cases we will tour the facility where products are made & review their ingredients & suppliers. The product must not include anything on the unacceptable list or the restricted list. We check our work by creating our own report in EWG which will call out anything we may have missed. Bear in mind our stamp of approval means the products have been evaluated for the exclusion of harmful ingredients and what we deem to be earth-consciousness practices. They are not reviewed by scientists as the EWG verification would indicate. Please always be mindful of sun exposure.

Other

Products

For products that are not evaluated by EWG like EMF radiation-reducing bags, yoga mats, and jewelry. We deep dive into the producer in many cases this means we know the founders personally and/or we have paid a visit to their headquarters with the intent to fully understand the ethos of the company, the manufacturing practices, the materials used, and the packaging. We ensure that any marketing claims are backed by science and fact. We prioritize products that have safe materials (meaning none of the ingredients are found on the restricted or unacceptable lists), organic, recycled, biodegradable, and compostable are all features we look for. We ensure that the company is mindful of its footprint on Earth. We love companies that are founded by or employ diverse humans and those who give back in some form or fashion. We love these companies & their products & hope you do too.