Our Mission

is simple

We help humans live healthy lifestyles free of harmful products by

  • educating in an approachable manner
  • offering fully vetted, truly clean products at all price points
  • building forums to support well-being and free-living

Our Story

Free Living Co was founded in 2023 by Dana Grinnell. She spent years in & out of hospitals as part of her medical device career and witnessed the rampant chronic illness that faces many Americans, many of whom were otherwise healthy. She strived to live clean but found it complicated, confusing, and exhausting to keep up with which brands and products were truly clean, not to mention the immense amount of shipping, packaging, & waste involved with shopping for clean products online. She was determined to make clean living simpler, easier, and affordable for everyone.

The Highest Standard of Clean

Even marketplaces that tout high standards carry products with middle-of-the-road or harmful ratings. We don't believe in middle-of-the-road anything. We only carry products with the highest ratings meaning no questionable ingredients & safe for repeated human use.

Life Tested Products That Work

It doesn't do anyone any good to sell products that are inferior. Fortunately, many brands have found the secret sauce to ensure the product works, and the user has the same sensorial experience that they have with their favorite unsafe products. We feel very confident in our brand partners!

We Meet You Where You Are

We never want clean living to create hierarchies. Everyone deserves to have the choice to live a healthy lifestyle and even small changes can have a big impact. We don't believe in judgment only joy and good vibes. We strive to accommodate any budget by offering a range of price points.

Contribute to the Cause

We believe in advocating for change at the highest levels. Rather than recreating the wheel, we support the groundswell effort that has already begun. Therefore we give a portion of every annual membership to the non-profit EWG which works tirelessly on evaluating ingredients & products for safety, setting the standard, publishing their ratings, and advocating for policy change.

Life is a Journey Enjoy the Ride!

Local Delivery

We currently deliver in the greater Salt Lake & Park City areas. We ship nationwide, but better yet get 100 friends to join our membership & we will build a hub in your town! No more shipping, just deliveries with smiles & good vibes.


Pop Ups

We pop up with 1st ever EWG verified clean facials, mineral makeup makeovers, clean home revamps, clean living gatherings, and wellness celebrations. Check out....

Our Schedule

Private Parties

What to live free with your friends in the comfort of your own surroundings? We love bringing our free living & loving vibe to you & your besties.

Contact Us

Contact us

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