Even marketplaces that tout high standards carry products with middle-of-the-road or harmful ratings. We don't believe in middle-of-the-road anything. We only carry products with the highest ratings meaning no questionable ingredients & safe for repeated human use.

It doesn't do anyone any good to sell products that are inferior. Fortunately, many brands have found the secret sauce to ensure the product works, and the user has the same sensorial experience that they have with their favorite unsafe products. We feel very confident in our brand partners!

We never want clean living to create hierarchies. Everyone deserves to have the choice to live a healthy lifestyle and even small changes can have a big impact. We don't believe in judgment only joy and good vibes. We strive to accommodate any budget by offering a range of price points.

We believe in advocating for change at the highest levels. Rather than recreating the wheel, we support the groundswell effort that has already begun. Therefore we give a portion of every annual membership to the non-profit EWG which works tirelessly on evaluating ingredients & products for safety, setting the standard, publishing their ratings, and advocating for policy change.